I heard about this search engine. It pitched as bigger, faster, and better than Google's flagship search engine in pretty much every way. The most important difference between Cuil and Google is its ranking system. Rather than assigning priority to pages based on inbound links as Google does , Cuil analyzes the content of Web pages to divine their relevance to a search query. The most striking new idea is the way search results are formatted. Instead of the ten blue links displayed linearly, Cuil makes better use of the space by using columns.