Google adwords - Recent Updates?

Advert test


New Member
I am about to do my first adwords campaign in about 3 years. I remember the last time I was running campaigns it was all about the ratio between the ad keywords, the text in your ad and the content on the landing page. Is this still pretty much the fundementals or have there been some changes and innovations in the last 3 years???


(Ps if anyone has a video tutorial they would recommend that would be really helpful also)