Though Google has repeatedly stated that Accelerated Mobile Pages (AMP) are not a ranking factor, many have speculated that they may soon become one. AMP pages are built for speed — so when you consider Google’s recent announcement that page speed will become a mobile ranking factor later this year, right around the same time the full rollout of the mobile-first index is expected, it certainly seems possible that mobile sites with AMP implemented could soon see a boost in rankings and traffic.