That'd be a stretch now, the chemist next to the pub with the green door ...
Yeah, the directory alone isn't worth too much (unless of course there's a very healthy critical mass of entries), the entry level web presence is 'maybe' worth it ? ... but what the sites supposed to be all about is Opinions. Reviews, Ratings, Customer Feedback, People that give their feedback, etc.
Yeah, this very thing we're exchanging ideas on, a forum, is obviously one incarnation of same, for a different purpose, but at it's core, the same thing.
The 'draw', if anything will be the reviews, and the people that give their opinions. That's the magic that yelp.com captured. I'm just not 100% certain that the Irish public, in general, is up for it ?.
Making something free is OK, but one thing I've learned over the years dealing with folks here is that free can be interpreted as meaning "not worth anything", or atleast, that's been a common attitude. If someone can get something for free, then they're looking for a catch, even if there is none. However, if someone believes that a product has merit, helps them in some way, then as long as the price is reasonable, price won't be the determining factor.
Anyhow, I'm probably straying from the theme of this forum, apologies.
Cheers,
Attila