- PPC allows marketers to purchase paid links that show up beside text ads on search engines and other targeted websites.
Google adwords is the best PPC company because they have the largest database of websites to advertise on and control the search results for 70% of the market.
However PPC involves considerable research, analysis and testing to really see the benefits from PPC campaigns.
Most companies waste tons of money targeting irrelevent keywords with too much competition. Also it's amazing what simple a/b testing can do with diferent keyword combinations