Viral Videos

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Viral Video is....
A video that becomes popular through the process of Internet sharing, typically through video sharing websites, social media and email. Viral videos often contain humorous content and include televised comedy sketches, such as The Lonely Island's Lazy Sunday and Dick in a Box, amateur video clips like Star Wars Kid the Numa Numa videos, The Evolution of Dance, Chocolate Rain on YouTube and web-only productions such as I Got a Crush... on Obama. Some eyewitness events have also been caught on video and have "gone viral" such as the Battle at Kruger.
With the expansion of digital cameras ,many clips are being filmed by amateurs on these gadgets. The availability of inexpensive video editing and tools allows video filmed on mobile phones to be edited and dispersed virally, by email or website, and between phones. These consumer shot videos are typically non-commercial, intended for viewing by friends or family. A video becoming viral is often unexpected, and an accident, and therefore a video cannot be called viral purely in the author's intention at the time of filming.

Viral Video History
The behaviors behind viral videos, where ideas and news spread between individuals through dialogue, have been present in society since prehistoric times and form part of the foundation of culture.These behaviours are studied by the sociological fields of memetics and semiotics. Word of mouth marketing has long exploited the credibility of personal recommendations, and viral videos also benefit from this effect.

Viral videos began circulating before the major video sharing sites such as YouTube, Funny or Die and CollegeHumor, by e-mail sharing. One of these early videos was "The Spirit of Christmas" which surfaced in 1995.In 1996 "Dancing Baby" appeared.This video was released as samples of 3D character animation software. Ron Lussier, the animator who cleaned up the raw animation, began passing the video around LucasArts, his workplace at the time.A particularly well-known early example was "All your base are belong to us," based on a poorly-translated video game, which was first distributed as a GIF animation and became popular in the year 2000.

Viral videos' staying power relies on hooks, which draw the audience to watch them. The hooks are able to become a part of the viral video culture after being shown repeatedly. The hooks, or key signifiers, are not able to be predicted before the videos become viral.

More recently, there has been a surge in viral videos on video sharing sites such as YouTube, and the availability of affordable digital cameras. Due to these sites, many of the traditionally shared videos have been phased out, though some early examples have been added to the mainstream sites.

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