The whole Google Caffeine or sandbox is worth a look. Official Google Webmaster Central Blog: Help test some next-generation infrastructure. It’s a beta of a ‘next gen infrastructure’ of search. Interesting enough and interesting in the fact that its throwing up (in places) some very aggressive swings in search results - compared to the current one's.
I was looking at some keywords for a client this morning, under a ‘what if’ scenario. There were a few changes here are there – but no mad strange ones bar one.
A site that currently ranks 402 on G (yes, #402) for a particular keyword would rocket to #10 under sandbox for the same word! Now that would be particularly annoying and disconcerting.
It’s still in beta and I cant see that being the reality as the deviations on the other top 50 sites were small in comparison. It will have to be fine tuned - which is why they have released it for comment.
I was looking at some keywords for a client this morning, under a ‘what if’ scenario. There were a few changes here are there – but no mad strange ones bar one.
A site that currently ranks 402 on G (yes, #402) for a particular keyword would rocket to #10 under sandbox for the same word! Now that would be particularly annoying and disconcerting.
It’s still in beta and I cant see that being the reality as the deviations on the other top 50 sites were small in comparison. It will have to be fine tuned - which is why they have released it for comment.