from someone actually working in the print industry the last 4 years - 100% the indusrty has been affected in particular the past 2 years (IMO since the 'full' introduction of facebook into the Irish Market, eh about 2 / 3 years ago (i think) when every moved from bebo to facebook - this is when 'online' landed in every households sitting room). Young & old alike.
Ever since then, I'd say this is when the decline started to hit the print industry. For me personally 2010 has been the worst year I've ever experienced in terms of sales, staff being let go, 3 days weeks, all that stuff.
Also, printing with the bigger picture involved there are lots of creative ways to grab attention. Display units, instore advertising, brand awareness at events - It really does depend on the product /service that being sold! In terms of company marketing budgets printing is now competing with online advertising. Therefore what once could have been a 40% print budget now is 15% with the higher ad spend going online.
Like link8r the only print advertising I do is A3 posters, Flyers, Business cards (but that's because I'm not a large organistion that needs to maintain brand awareness both online & offline) - The rest of my advertising consists of google adwords & social marketing strategy. I have a new website in the making homepainting.ie it's for a friends out of work. This project is totally going to consist of online marketing & social marketing on facebook - so we'll see how I get on in what was considered a 'flyer & business card' industry for advertising (I drop a post in the section about new websites when it's finished