If your looking to understand the minds of Google a little bit more and work on your on page optimisation you should really do this search
Google Human Reviewer Guidelines - Google Search
(Wasnt sure if I would be allowed post the pdf here) and know its not an ebook I am referring to
Google Human Reviewer Guidelines - Google Search
(Wasnt sure if I would be allowed post the pdf here) and know its not an ebook I am referring to