ppc

Hi all, A little feature I sometimes look at when advertising with PPC. If I was using PPC for an insurance company, and I am looking at the keyword "life assurance" I would look to google trends to see when to concentrate most of my efforts in advertising. Let's try it out: Google Trends...

Hi Everyone, If you have spent some time in search engine marketing and more particularly with PPC engines you will probably have noticed that different engines gives you different data. In particular I've noticed that Google sometimes "hides" keywords or terms. Forcing you to bid on what they...

Am I out of touch. I came across a web site last year that was no longer in business and I just filed it away. Then I found that it was for sale - domain name only - the content is gone, and would not have been any use anyway. I offered €100, bit low I know, but they have come back and asked...

Hi Everyone, I am currently looking into having our competitors removed from bidding on terms that relate to my companies business. My company runs a successful magazine that is published monthly in Ireland and has been doing so for the past 10+ years. As a result we have a well established...

In the "organics" I noticed of all the top ten people who feature for internet/online marketing terms only Digino uses AW. I'm familiar with the "don't get high on your own supply" thing, but didn't think it applied to SEM :-)

Since TLA is pretty much dead at this stage I've been removing the code from the various sites where I had it enabled, however some of the sites had a respectable income stream for zero effort. Are there any sane alternatives?

Hi Everyone, As I mentioned in my introductory thread I'm quite familiar with Google Analytics. One of the reasons I love it so much is that its user friendly and easy to understand. Unfortunately my new job requires me to use another 3rd party stats program (shall remain nameless) for now...

Hi everyone, I stumbled across this forum and decided to join. I have been in Ireland for about 3 nearly 4 months and was previously working for a large Australian Internet Services company. My primary role was in Pay Per Click management and Search Engine Optimisation campaigns. I'm tending...

Been having my periodical look at AW and came across a post that suggested using AW specific landing pages excluded from organic search; theory being you can focus exclusively on conversion and landing page quality score without worrying about performance in the organic results. Theory seems...